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Type analysis on Pixar’s website and social media

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Major project activity 1: Intro for Type for Professional Communication website

  • Page title: The Importance of Visual Communication
  • Page subtitle: Why and how visual communication shapes the world around us, and directly impacts your life more than you know
  1. With the wrong kerning or line height, you can make it really hard for people to read your text.
  2. Using proper alignment is crucial to making sure that your paper is readable and effective.
  3. Color can influence how people feel about your writing.
  4. The way you choose to use text and colors is a representation of you as a person or brand.
  5. Using graphs is important in helping align your text, which makes it easier for people to read your work and cuts down on their angry quotient.
  6. Be sure to produce legitimate content, and not just fluff.
  7. Be aware of your audience and write for their needs and interests.
  8. Be sure you are aware of exactly who is your target audience.
  • Pull Quote: ¬†Be aware of your audience and write for their needs and interests.

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